TK by Tyra was founded by beauty creator and entrepreneur Tyra Kamaruzzaman with one simple belief: beauty should feel approachable, empowering, and accessible to everyone.
After years of connecting with women through beauty content, honest reviews, and everyday conversations online, Tyra recognised the need for makeup that doesn't just look beautiful—but feels effortless to use, fits every lifestyle, and doesn't come with a luxury price tag.
Today, TK by Tyra creates thoughtfully developed beauty essentials designed for Malaysian skin tones, everyday routines, and every stage of life. Whether you're heading to work, running errands, attending a special occasion, or simply embracing a makeup-free makeup day, our products are made to move with you.
More than just makeup, we're building a community where beauty is about confidence, self-expression, and celebrating who you are—not chasing perfection.
Because at TK by Tyra, beauty isn't about changing yourself.
It's about becoming more you.
OUR MISSION
To create high-quality, accessible beauty products that empower everyone to feel confident, express themselves freely, and embrace their individuality every day.
OUR VISION
To bring elegance and confidence to every occasion with our meticulously crafted, high-quality cosmetic products, while celebrating diversity and inclusivity in beauty.
OUR VALUES
Confidence
We create products that help you feel like your best self.
Accessibility
Great beauty should be for everyone, not just a few.
INCLUSIVITY
Designed for diverse skin tones, lifestyles, and stories.
QUALITY
Thoughtfully developed products without compromising affordability.
AUTHENTICITY
Honest products, genuine connections, and real experiences.
COMMUNITY
Our customers are at the heart of everything we create.
WHY TK BY TYRA?
Designed for Malaysian skin tones
Beginner-friendly & easy to use
Affordable without compromising quality
Everyday essentials for every occasion
Inspired by real women and real routines
Built by a community, for a community
OUR PROMISE
Every product we create begins with one question:
"Would we genuinely recommend this to our own community?"
If the answer isn't yes, we keep improving until it is.
Because your trust means everything to us.