For Tyra Kamaruzzaman, beauty has always been more than makeup. It's confidence. It's creativity. It's self-expression.

After years of creating beauty content and building a trusted community online, she realised women weren't just looking for beautiful products—they were looking for products they could genuinely trust.

That belief became TK by Tyra.

Today, Tyra continues to be involved in every launch, from concept development and shade selection to product testing and community feedback.

Every collection reflects the same promise she has always shared with her audience:

If she wouldn't use it herself, she wouldn't launch it.